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Plausible Analytics

Easy to use and privacy-friendly Google Analytics alternative

AGPL-3.0software/analytics
★ 30k
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A lightweight, privacy-first web analytics platform that reports site traffic without cookies or personal-data tracking.

About the Project

Why use this?

Plausible gives site owners clear traffic and conversion insights without the complexity and privacy concerns of Google Analytics. It tracks pageviews, referrers, campaigns, goals, outbound clicks, and file downloads using a lightweight script.

It is a good choice for marketers, publishers, SaaS teams, and privacy-conscious organizations that want actionable analytics without cookie banners or invasive tracking. Plausible can be self-hosted or used through its managed EU-hosted service. [62]

Key Features

  • No cookies and no personal-data tracking
  • Lightweight script, substantially smaller than Google Analytics
  • Goals, custom events, funnels, and revenue tracking
  • UTM campaign and SEO reporting
  • Self-hostable or available as a managed EU service
Replaces / Alternative to
Google Analytics
Free layer
open-source