Why use this?

Umami combines website analytics and product analytics in one privacy-first platform. Teams can measure acquisition, visitor behavior, conversion funnels, retention cohorts, heatmaps, session replay, and revenue attribution without collecting personal data.

It is a strong alternative for teams that want more than basic page analytics but do not want to operate separate traffic, heatmap, and product-analytics tools. Umami can be self-hosted or used through Umami Cloud. [69]

Key Features

• Privacy-first analytics with no cookies or personal-data collection
• Events, funnels, journeys, retention, and revenue tracking
• Heatmaps and session replay
• MCP integration for AI-assisted analytics queries
• Self-hostable with full data ownership